Firm launches second case against Honest Company

September 20, 2016 – Firm partner Nick Carlin today filed a second complaint against The Honest Company, Inc., brought on behalf of a nationwide class of consumers contending that The Honest Company misleadingly labeled and marketed certain products as natural, when in fact those products contain synthetic, non-natural ingredients.  This second lawsuit adds products not included in the firm’s first complaint on the same subject; it also covers products bought both online and in actual stores.  Products listed in the latest complaint include Honest Shampoo and Body Wash, Honest Conditioning Detangler, Honest Bubble Bath, and Honest Dishwasher Packs.  These products were marketed as natural, the complaint says, inducing consumers to pay a premium for and use the products on the false premise they were “honest” when in fact they not only contained non-natural ingredients, but in some cases contain chemicals rated as either highly or moderately hazardous by the Environmental Working Group.  Any consumer who purchased and used Honest Company products between Sept. 20, 2012 and the present may potentially be a class member.