Firm obtains $600,000 settlement in non-celebrity right of publicity case

In December 2009, PE&G obtained a $600,000 settlement on behalf of three actors whose images were used without authorization in advertising by the now defunct Countrywide Home Loans and its successor, Bank of America. Sergio Gonzalez, Rachel Jacobsen and Jake DeAnda performed in a television commercial for Countrywide in 2004. Countrywide took still photos of the actors at the shoot without their knowledge or consent, and proceeded to use them in direct mail and online advertising over a period of several years. The defendants' conduct was particularly egregious since they had been caught several times and had promised repeatedly to stop using the images. The case is Gonzalez v. Countrywide Home Loans, Inc. - San Francisco Superior Court Case Number: CGC-09-485949.